In order to stay relevant in a competitive marketplace, companies must rely on strong leaders to motivate their employees.
Leaders may primarily engage their workforce with autocratic, democratic, laissez-faire and transformational leadership strategies. Alternatively, they may adopt transactional, task-oriented, situational, servant and charismatic leadership strategies to optimise their organisation’s productivity.
Although each leadership style possesses distinctive advantages, the Transformational Leadership framework has risen in popularity. 
Transformational leaders, who are able to motivate their subordinates to achieve positive results,  emphasise teamwork and cooperation in their organisation.  According to a study by Odumeru and Ifeany (2013), studies show that transformational leaders possess both industrial and interpersonal expertise.
Organisations should ensure that they select competent leaders to guide their employees towards their corporate strategies.
Strong leaders give clear and unified directions to the members of their organisation, which must align with the organisation’s overall objective. Their leadership would establish an organisation’s long-term direction and pace, and clearly define the organisation’s mission and vision.